Custom font

Custom font

Pressure washing phrases onto the sidewalk? Cool idea. Manually removing parts of each letter in Illustrator for 20+ stencils? Not a cool idea. “Why not make a custom version of the font?” I asked. “Who could do that?” was the reply. I could, and did, saving hours of manual labor. But, surprise, last minute copy edits, and with the custom font they were effortless.

PROJECT: Hotmail “New Busy” campaign ¬†– ¬†CLIENT: Creature