Metallic spot colors

Metallic spot colors

Spot color duotones don’t get used very often anymore, so when they do it’s important to make them look sharp. Even the proof can only approximate what a metallic plate will look like on press, so my knowledge and confidence with duotones was critical here. When the piece was on press the printer even needed to switch the order of the inks from his best guess, metallic on bottom, to metallic on top. It’s that tricky, but the piece looked great. I’ll show it to you sometime.

PROJECT: Lexus Vehicle Guide  Р CLIENT: Story Worldwide