creative solutions

Print production is much more than a checklist. Great print production starts at the beginning of any job, sharing knowledge of form factors, color, timing and much more, and continues through to the end of all jobs. Here are some examples of production challenges and solutions.

One project, multiple formats

One project, multiple formats

From coffee cup sleeves to airport banners, from pedi-cabs to bus signs, working with art directors and designers on a growing, changing campaign requires focus and communication. I need to do the work and do it well, but I also need to ask questions,...

Variable data, more options than ever before

Variable data, more options than ever before

Nowadays variable data is so much ore than a mailing address or first name on a letter. Art directors can bring some big concepts to the table and those concepts are all viable if they’re thought out ahead of time. Warped partially transparent...

Fold ’em up

Fold ’em up

A well designed folded piece is fun for the consumer to open and view, so it is really important to be certain the piece works as intended. I’ll make a folding comp early on and give it to the creative director. Chances are they will see...

Metallic spot colors

Metallic spot colors

Spot color duotones don’t get used very often anymore, so when they do it’s important to make them look sharp. Even the proof can only approximate what a metallic plate will look like on press, so my knowledge and confidence with duotones...

Custom font

Custom font

Pressure washing phrases onto the sidewalk? Cool idea. Manually removing parts of each letter in Illustrator for 20+ stencils? Not a cool idea. “Why not make a custom version of the font?” I asked. “Who could do that?”...

Attention to detail and consistency

Attention to detail and consistency

Prices change, copy gets altered, maps get redrawn, items move around on the page, and it all needs to land perfectly back on the grid. Which is why you need someone who can stay on top of all these details as they get replicated across many different...

A footnote, or hundreds of them

A footnote, or hundreds of them

Using the tools inside page layout programs from the start to create and format your footnotes and endnotes makes changes and edits so much faster and easier down the line. Not to mention incorporating styles into your citation setups, givesĀ a...

Spot color switchout

Spot color switchout

CMYK or 3 spot colors? Four spot colors? The client needs to leave their options open. Oh, and if it’s a spot color job, the superscripted citation numbers should be orange, but if it runs as CMYK, they’ll need to be black. This situation...

One, two, three… eight thousand pages!?

One, two, three… eight thousand pages!?

When I undertake a project this big the first steps after design are to create extensive style sheets, master page layouts and plan in as much automation as possible. When the project comes to me partially finished, things can be a lot more challenging....

Make it all come together

Make it all come together

Perfect photography is a wonderful thing, but often not what is available for the job. When I have a collection of stock images the art director has selected, a few snapshots the client helpfully provided and some loose vector files, it can be...

Color consistency is tricky

Color consistency is tricky

Whether making subtle moves or large color shifts, keeping the look and feel of a publication like Lexus Magazine consistent throughout while letting each story have it’s own photographic voice requires experience, understanding and communication....

migrate 1,000 documents from Mac to PC?

migrate 1,000 documents from Mac to PC?

What if you needed to switch your entire design department from the Macintosh to a PC environment, collect 1,000s of documents from desktops and shared drives, eliminate the oldest duplicates, and organize them on the company server? Then…...